MAD, the retail experts

JEAN RÉVIS

Founder

15 years in consulting, partner in 2 French leading consultancies, MASAÏ & LYNX

An entrepreneur at heart, Jean naturally took part in a first business creation right after graduating from HEC : Masaï, a consulting firm... that aimed at helping companies to reduce their costs, was such a success that it was bought up in 2006. Jean then decided to start Lynx, another consulting firm that he left 2 years later to start MAD with Delphine, a former client who had become a friend. Jean is a workaholic who chose to live only 3minutes away from the office just to make sure that, come snow or a metro strike, he is at work every day, week-ends and bank holidays included (sometimes). He is the first one to arrive at the office in the morning, and the last one to leave in the evening which allows him to be on the same time zone as Asia and the United States... But Jean is also someone who knows how to enjoy life, he loves a « good » joke that he (unfortunately) never forgets to share.

BRUCE RIBAY

Manager of the Architecture Department

10 years experience in Retail Architecture and store planning within LVMH

Bruce joined Louis Vuitton’s Architecture Department immediately after graduating. He works there for 7 years, then becomes director... of the Architecture Department of Céline for 3 years before joining MAD. His keen sense of human relations allows him to supervise a local ukrainian architect, a general contractor in New York City or a store manager in China while keeping his self-control intact. Creative and very professional, he has been supervising the design and construction of 250 boutiques worldwide. Naturally curious about everything, Bruce is multi-talented: from tennis to go-karting, from the ascension of the Kilimanjaro to paragliding, he never stops. This desire to always surpass himself even pushed him to take – and validate ! – a «baccalauréat littéraire» 10 years after he passed his scientific one. Just for fun!

MARIE MARCHANT

Manager

10 years experience as consultant in Strategy, specialized in Retail Sector and Fast Moving Consumers Goods

Taking up complicated challenges, adapting to new problematic, creating long term and trustful relationships with clients: ... all these aspects cherished by Marie led her naturally to the consulting in strategy once she graduated from HEC.
Within major international consulting agencies, she specialized during 10 years in Retail and Fast Moving Consumers Goods, advising in particular Private Equity funds on their M&As.
Her thirst for new adventure led her to MAD, where she contributes in the development of the agency. Open-minded, careful to clients needs, Marie is also full of energy and organization for her family: 3 sons that are deeply part of her optimisms and joy of life!

FÉLICIE CHERRIER

Consultant

10 years experience, in which she spent 4 years in Asia, in Retail and Wholesale Luxury Business (store planning & manager of international Franchisee network)

Newly graduated from Rouen Business School, Félicie joins the Store Planning team at Cartier Paris... Her passion for travel and curiosity for other cultures led her rapidly to Hong Kong, where she spent 4 years opening Cartier Boutiques all around Asia. Back in France, she decided to work with Wholesale clients, by managing the international Franchisee network of Agatha.
Always active, found of sport, she embraces life to the fullest, with a constant leitmotiv that she applies at MAD: There are no problems, only solutions!

ANGEL SANZ

Architect

6 years experience in international Retail Projects management

“World citizen” above all, Angel lived in 6 different countries. His architecture and engineering studies led him... to Spain, Colombia, and Belgium. He then began his international career at CB Richard Ellis, in charge of Boutique and office layouts for Europe, Africa and South America. After one year in Sao Paulo, Angle finally decided to join MAD to continue his international adventures.
Thanks to his exceptional capacity of adaptation, he can go on holidays with a suit, a blackberry, an anti snake venom… the minimum to pilot a project in the middle of Amazonia!!

DELPHINE VITRY

Founder

10 years experience of store networks management within LVMH

Alumnus of EM Lyon, Delphine spent nearly 20 years working for big corporations before founding MAD. After a stint at Danone, she joined... the LVMH group, first as co-director of Louis Vuitton architecture department, then as director of Céline Architecture and Visual Merchandising department. Full of energy, Delphine has a thousand ideas per second! She just never stops thinking and she loves sharing her enthusiasm and her ideas whith others, and this especially at lunch with people she just met. Initially, MAD was called « MAD Network ». The name has been shortened but Delphine continues to actively take care of the « network » part. Since she decided to give up public transport – where her phone does not always work – in favor of walking, Delphine seems to have an earphone encrusted in her ear! This is how she can keep in touch non-stop with all the members of her network , from 8:32am to 11:47 pm.

JULIE BECKER

Manager

10 years experience in Retail and Merchandising within LVMH

After graduating from HEC, Julie started her career as a retail controller within the famous luxury brand Céline. There, she began to develop... a real passion for a turning point in her career. She became a store manager, then merchandising director for the leather goods and accessories department for the whole Céline network (110 boutiques). Julie acquired a practical experience and an overall picture of retail. From her first job, she has kept a strange adoration for Excel and just can’t hide her happiness each time she solves a problem on this well-kown software. Business woman during the day, super mom at night, Julie simply never stops. Dynamic and passionate, for her work as much as for chocolate, she has a central role within MAD. Of course she provides our clients with her merchandising expertise, but she also handles the creation and implementation of retail action plans in general.

ADRIEN HEUZÉ

Architect DEA

Double Degree Business School

Adrien’s career is unique. After graduating from business school, he spent a few years working in advertising then decided to return... to his first love and joined a school of architecture. He collaborated with several different agencies, then worked for the « boutique development » department within Nespresso before joining our team at MAD. Passionately fond of his work, Adrien keeps up to date, reading all news, rushing to every exhibition, dragging his family to admire brand new buildings with him. But this fan of computational architecture and of new ways of construction is also a great sportsman. He runs regularly – in town, in order to enjoy the beauty of buildings – and gets around almost exclusively by bike.

CHARLES PASSELANDE

Consultant Store Planning

6 years experience in large-scale construction projects management, including 2 years in China.

Right after he graduated in engineering at ESTP School, Charles started his career in the construction industry... His strong interest in China changed his perception for his work. This led him to begin a new adventure in the construction of commercial buildings, located in diverse and remote areas such as Yabuli, near Harbin.
Back in France, this touch of craziness led him naturally to MAD, where his adventure continues. Found of rugby, he combines determination and sensitivity to manage large-scale projects all around the world.

A multidisciplinary team
of 20 people

The main pillars:

A multidisciplinary team of 20 people

The main pillars:

A multidisciplinary team
of 20 people